Introduction
At ApexRest, we are committed to protecting your privacy and ensuring transparency about how we collect, use, and protect your information. This Privacy Policy explains our practices regarding data collection and usage when you use our wellness tools and website.
Information We Collect
Information You Provide
When you use our website and tools, we may collect:
- Contact Information: Name and email address when you fill out our contact form or subscribe to our newsletter
- Tool Usage Data: Inputs you provide to our wellness calculators and tools (this data is processed locally in your browser and not stored on our servers)
- Communications: Any messages or feedback you send us through our contact forms
Information Collected Automatically
When you visit our website, we automatically collect certain information:
- Usage Information: Pages visited, time spent on pages, links clicked, and navigation paths
- Device Information: IP address, browser type and version, operating system, device type
- Log Data: Server logs including timestamps, error messages, and access logs
- Cookies: Small data files stored on your device (see Cookies section below)
How We Use Your Information
We use the information we collect for the following purposes:
- Provide Services: To operate and deliver our wellness tools and website features
- Respond to Inquiries: To answer your questions and respond to your contact form submissions
- Send Communications: To send newsletters and updates (only if you opt-in)
- Improve Services: To analyze usage patterns and improve our tools and content
- Security: To prevent fraud, abuse, and ensure the security of our website
- Legal Compliance: To comply with legal obligations and enforce our terms
Third-Party Services
Google AdSense
We use Google AdSense to display advertisements on our website. Google may use cookies and similar technologies to serve ads based on your prior visits to our website or other websites. You can opt out of personalized advertising by visiting Google Ads Settings.
Google Analytics
We use Google Analytics to analyze website traffic and usage patterns. Google Analytics collects information anonymously and reports website trends without identifying individual visitors. You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.
Other Third-Party Services
We may use other third-party services for website hosting, content delivery, and security. These providers have access to information only as necessary to perform their functions and are obligated to maintain confidentiality.
Cookies and Tracking Technologies
We use cookies and similar tracking technologies to enhance your experience:
- Essential Cookies: Required for website functionality and security
- Analytics Cookies: Help us understand how visitors use our website
- Advertising Cookies: Used to deliver relevant advertisements
You can control cookie settings through your browser preferences. However, disabling cookies may affect website functionality.
Data Security
We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no internet transmission is completely secure, and we cannot guarantee absolute security.
Your Privacy Rights
For EU Residents (GDPR)
If you are located in the European Union, you have the following rights:
- Access: Right to access your personal data
- Rectification: Right to correct inaccurate data
- Erasure: Right to request deletion of your data
- Restriction: Right to restrict processing of your data
- Objection: Right to object to data processing
- Portability: Right to receive your data in a portable format
- Withdraw Consent: Right to withdraw consent at any time
For California Residents (CCPA)
If you are a California resident, you have the following rights:
- Right to Know: What personal information we collect, use, disclose, and sell
- Right to Delete: Request deletion of your personal information
- Right to Opt-Out: Opt out of the sale of personal information (we do not sell personal information)
- Right to Non-Discrimination: Not be discriminated against for exercising your rights
Children's Privacy
Our website and services are not directed to children under 13 years of age. We do not knowingly collect personal information from children under 13. If you believe we have collected information from a child under 13, please contact us immediately.
Data Retention
We retain your personal information only as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required by law. Tool usage data processed in your browser is not stored on our servers.
International Data Transfers
Your information may be transferred to and processed in countries other than your country of residence. We ensure appropriate safeguards are in place to protect your information in accordance with this Privacy Policy.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date. We encourage you to review this Privacy Policy periodically.
Contact Us
If you have any questions about this Privacy Policy or wish to exercise your privacy rights, please contact us:
- Email: privacy@apexrest.com
- Contact Page: Visit our contact page